Email Delivery
Express Multimedia is committed to ensuring your email gets delivered, so you can focus on what counts most - your relationship with your customers.
We use the most up-to-date methods in the industry to authenticate client mail (like DomainKeys). Our dedicated IT manager makes sure Express Multimedia delivery rates are consistently high through careful monitoring of all mail we allow through our system.
Our tough anti-spam stance allows us to maintain a strong reputation as a sender - we adhere stringently to the Australian anti-spam legislation, in fact we use it as our bible.
Reporting & Tracking
Everything you ever wanted to know about your email campaign's performance but were afraid to ask - or your current provider was unable to deliver.
We can't tell you what colour underpants your customer was wearing while opening your email, but we can tell you just about everything else. Such pretty useful things like who’s opened, clicked, purchased and what’s more it's all beautifully illustrated with charts and graphs. Just some of the information we can provide you with are as follow,
- Overall Performance - Totals and percentages for Opens, Clicks, Bounces and Unsubscribes, as well as Forwards, Conversions, Sales and Non-Responders.
- Top Performing Lists - If your campaign is made up of multiple mailing lists we can show the response rates for each individual list to see how they performed. Then use this information to then run targeted follow-up emails.
- Top Performing Links - Top 5 most clicked links for your email or more detailed reporting for the even more click through stats.
- Recent Email Comparisons - We can compare the performance of your email to other recently sent campaigns. We can assist you to dentify interesting trends in your campaigns and then suggest or make changes to increase your response rates.
- Printed Reports - We can provide printed summaries of your response data to share with co-workers, colleagues or clients.
List Building & Management
We can help you to begin capturing information from visitors to your web site. Start your email marketing success and grow your list quickly.
We can create forms for your web site that will allow you to,
- Collect what you want to know - Ask anything, name, email, address and add custom fields.
- Build a clean list using double opt-in - New list members get a customisable welcome message asking them to confirm registration in line with Australian anti-spam legislation.
- Stay up to date with signup alerts - If you want to know who's signing up and when.
- It's easy to get started - Tell us the information you want to capture and we'll put the forms on your web site (or you can do it yourself) then sit back and watch your lists grow.
Segment Your List or Lists
Get specific and get improved responses. We have tools that allow you to move away from the scattergun approach in favour of a more direct connection with your targetted audience. Watch your response rates reach new heights when you send out tailored emails to your lists. It's up to you how simple or complex you want us to get using list segmentation.
Clean and Manage Your Lists
We can perform any or all of the current services on your current email lists,
- Data Cleanse - Express Multimedia de-duplicates and cleans your list so you never email someone twice in the same campaign, or pay for sending out bad email addresses.
- Unsubscribes processing - Every email sent through our system will have unsubscribe instructions and link at the footer of each message. Express Multimedia processes all of your unsubscribes so you don't send unwanted email to your recipients.
- Create follow up campaign lists automatically - Based on response type - to encourage people who have opened or clicked, or prod non-responders!
- Data protection - Our physical database servers are locked in a secure facility and are monitored 24 hours a day, 365 days a year. Secondly, all Express Multimedia servers are protected by secure firewall systems from the industry leader, Cisco Systems™.
- Opt Out-Forms - We can integrate a few a few lines of code in to your web site (or we can provide the code for you to do it yourself) and your opt-out form will instantly appear.
- Express Multimedia can upload your data and keep it clean - This leaves time for you to work on what's important to your business - customer relationships.
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